/* ============================================================
   OWNERS BUILDERS — shared design tokens
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Geist:wght@300;400;500;600;700;800;900&family=Geist+Mono:wght@400;500&family=Instrument+Serif:ital@0;1&family=Space+Grotesk:wght@400;500;600;700&display=swap');

:root {
  /* V1 — Trustworthy navy */
  --v1-ink:        oklch(22% 0.04 250);
  --v1-paper:      oklch(98% 0.005 90);
  --v1-paper-2:    oklch(94% 0.008 85);
  --v1-line:       oklch(22% 0.04 250 / 0.12);
  --v1-muted:      oklch(45% 0.02 250);
  --v1-accent:     oklch(62% 0.16 50);   /* safety-orange */
  --v1-accent-ink: oklch(20% 0.05 50);

  /* V2 — Bold high-contrast Hormozi */
  --v2-ink:        oklch(14% 0.005 250);
  --v2-paper:      oklch(99% 0 0);
  --v2-line:       oklch(14% 0.005 250 / 0.12);
  --v2-muted:      oklch(40% 0.005 250);
  --v2-accent:     oklch(78% 0.20 95);   /* signal yellow */
  --v2-accent-ink: oklch(20% 0.05 95);
  --v2-warn:       oklch(62% 0.20 25);   /* red */

  /* V3 — Editorial architectural */
  --v3-ink:        oklch(20% 0.012 60);
  --v3-paper:      oklch(95% 0.012 80);  /* warm off-white */
  --v3-paper-2:    oklch(91% 0.014 80);
  --v3-line:       oklch(20% 0.012 60 / 0.18);
  --v3-muted:      oklch(42% 0.018 60);
  --v3-accent:     oklch(38% 0.05 145);  /* deep moss */

  --maxw: 1240px;
}

* { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }

/* ---------- Striped placeholder for imagery ---------- */
.ph {
  position: relative;
  background-color: var(--ph-bg, #d8d4cc);
  background-image: repeating-linear-gradient(
    135deg,
    var(--ph-stripe, rgba(0,0,0,0.045)) 0 8px,
    transparent 8px 16px
  );
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Geist Mono', ui-monospace, monospace;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ph-ink, rgba(0,0,0,0.55));
  text-align: center;
  padding: 16px;
  overflow: hidden;
}
.ph::before {
  content: "";
  position: absolute;
  inset: 8px;
  border: 1px dashed var(--ph-ink, rgba(0,0,0,0.25));
}
.ph > span { position: relative; z-index: 1; max-width: 80%; line-height: 1.4; }

/* ---------- Wordmark ---------- */
.wordmark {
  display: inline-flex;
  align-items: baseline;
  gap: 0;
  font-family: 'Geist', sans-serif;
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 1;
}
.wordmark .wm-bracket {
  font-weight: 300;
  opacity: 0.5;
  margin: 0 0.08em;
}
.wordmark .wm-dot {
  display: inline-block;
  width: 0.32em; height: 0.32em;
  border-radius: 999px;
  background: currentColor;
  margin: 0 0.18em 0.12em;
  transform: translateY(-0.05em);
}

/* ============================================================
   V1 — Trustworthy navy
   ============================================================ */
.v1 {
  font-family: 'Geist', sans-serif;
  color: var(--v1-ink);
  background: var(--v1-paper);
  font-feature-settings: "ss01", "cv11";
  --ph-bg:    color-mix(in oklab, var(--v1-paper) 86%, var(--v1-ink));
  --ph-stripe: color-mix(in oklab, var(--v1-ink) 8%, transparent);
  --ph-ink:    color-mix(in oklab, var(--v1-ink) 60%, transparent);
}
.v1 .container { max-width: var(--maxw); margin: 0 auto; padding: 0 32px; }
.v1 a { color: inherit; }

.v1 .topbar {
  display: flex; align-items: center; justify-content: space-between;
  padding: 18px 32px;
  border-bottom: 1px solid var(--v1-line);
  background: var(--v1-paper);
  position: sticky; top: 0; z-index: 30;
}
.v1 .topbar nav { display: flex; gap: 28px; font-size: 14px; color: var(--v1-muted); }
.v1 .topbar nav a:hover { color: var(--v1-ink); }
.v1 .topbar .phone {
  display: inline-flex; align-items: center; gap: 8px;
  font-variant-numeric: tabular-nums; font-weight: 600; font-size: 14px;
}
.v1 .topbar .cta {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--v1-ink); color: var(--v1-paper);
  padding: 11px 18px; border-radius: 999px;
  font-weight: 600; font-size: 14px; text-decoration: none;
  border: none; cursor: pointer;
  transition: transform .15s, background .15s;
}
.v1 .topbar .cta:hover { background: var(--v1-accent); color: var(--v1-accent-ink); transform: translateY(-1px); }

.v1 .hero {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  padding: 72px 0 64px;
  align-items: center;
}
.v1 .eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: 'Geist Mono', monospace;
  font-size: 12px; text-transform: uppercase; letter-spacing: 0.14em;
  color: var(--v1-muted);
  margin-bottom: 20px;
}
.v1 .eyebrow::before {
  content: ""; width: 8px; height: 8px; border-radius: 999px;
  background: var(--v1-accent);
}
.v1 h1.headline {
  font-size: clamp(40px, 4.6vw, 68px);
  font-weight: 700;
  line-height: 1.02;
  letter-spacing: -0.035em;
  margin: 0 0 22px;
  text-wrap: balance;
}
.v1 h1.headline em {
  font-style: normal;
  background: linear-gradient(180deg, transparent 62%, var(--v1-accent) 62%, var(--v1-accent) 92%, transparent 92%);
  padding: 0 4px;
}
.v1 .sub {
  font-size: 19px; line-height: 1.5;
  color: var(--v1-muted);
  max-width: 52ch; margin: 0 0 32px;
  text-wrap: pretty;
}
.v1 .hero-ctas { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; }
.v1 .btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 16px 24px; border-radius: 999px;
  font-weight: 600; font-size: 16px; text-decoration: none;
  border: 1px solid transparent; cursor: pointer;
  transition: transform .15s, background .15s, border-color .15s;
}
.v1 .btn-primary { background: var(--v1-ink); color: var(--v1-paper); }
.v1 .btn-primary:hover { background: var(--v1-accent); color: var(--v1-accent-ink); transform: translateY(-1px); }
.v1 .btn-ghost { background: transparent; color: var(--v1-ink); border-color: var(--v1-line); }
.v1 .btn-ghost:hover { border-color: var(--v1-ink); }

.v1 .hero-meta {
  display: flex; gap: 22px; margin-top: 28px;
  font-size: 13px; color: var(--v1-muted);
  font-family: 'Geist Mono', monospace; text-transform: uppercase; letter-spacing: 0.08em;
}
.v1 .hero-meta span { display: inline-flex; align-items: center; gap: 8px; }
.v1 .hero-meta span::before {
  content: "✓"; color: var(--v1-accent);
  font-family: 'Geist', sans-serif; font-weight: 700;
}

.v1 .hero-visual {
  position: relative;
  aspect-ratio: 4/5;
  border-radius: 4px;
  overflow: hidden;
  border: 1px solid var(--v1-line);
}
.v1 .hero-visual .ph { position: absolute; inset: 0; }
.v1 .hero-stamp {
  position: absolute; left: 16px; bottom: 16px;
  background: var(--v1-paper); color: var(--v1-ink);
  padding: 14px 18px; border-radius: 6px;
  border: 1px solid var(--v1-line);
  display: flex; flex-direction: column; gap: 2px;
  font-family: 'Geist Mono', monospace; font-size: 11px; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--v1-muted);
  z-index: 2;
}
.v1 .hero-stamp strong {
  color: var(--v1-ink); font-family: 'Geist', sans-serif;
  font-size: 22px; letter-spacing: -0.02em; text-transform: none;
}

/* trust strip */
.v1 .strip {
  border-top: 1px solid var(--v1-line);
  border-bottom: 1px solid var(--v1-line);
  background: var(--v1-paper-2);
}
.v1 .strip-inner {
  max-width: var(--maxw); margin: 0 auto;
  display: grid; grid-template-columns: repeat(4, 1fr);
  padding: 28px 32px;
}
.v1 .strip-inner > div + div { border-left: 1px solid var(--v1-line); }
.v1 .strip-inner > div { padding: 0 24px; }
.v1 .strip-num {
  font-size: 36px; font-weight: 700; letter-spacing: -0.03em; line-height: 1;
}
.v1 .strip-num sup { font-size: 0.5em; vertical-align: super; opacity: 0.5; }
.v1 .strip-label {
  margin-top: 8px;
  font-family: 'Geist Mono', monospace; font-size: 11px;
  text-transform: uppercase; letter-spacing: 0.1em;
  color: var(--v1-muted);
}

/* problem section */
.v1 .section { padding: 88px 0; }
.v1 .section-head { display: grid; grid-template-columns: 1fr 2fr; gap: 56px; margin-bottom: 48px; align-items: end; }
.v1 .section-tag {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  text-transform: uppercase; letter-spacing: 0.14em; color: var(--v1-muted);
}
.v1 .section-title {
  font-size: clamp(32px, 3.4vw, 50px);
  font-weight: 700; line-height: 1.05; letter-spacing: -0.03em;
  margin: 0; text-wrap: balance;
}

.v1 .problem-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  background: var(--v1-line);
  border: 1px solid var(--v1-line);
}
.v1 .problem-card {
  background: var(--v1-paper); padding: 32px;
  display: flex; flex-direction: column; gap: 12px;
  min-height: 220px;
}
.v1 .problem-card .num {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  color: var(--v1-accent); font-weight: 600; letter-spacing: 0.1em;
}
.v1 .problem-card h3 {
  margin: 0; font-size: 22px; font-weight: 600; letter-spacing: -0.02em;
}
.v1 .problem-card p {
  margin: 0; color: var(--v1-muted); font-size: 15px; line-height: 1.55;
  text-wrap: pretty;
}

/* solution / process */
.v1 .solution { background: var(--v1-ink); color: var(--v1-paper); }
.v1 .solution .section-tag { color: color-mix(in oklab, var(--v1-paper) 60%, transparent); }
.v1 .solution .section-title { color: var(--v1-paper); }
.v1 .process {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px;
  margin-top: 16px;
}
.v1 .process-step {
  border-top: 1px solid color-mix(in oklab, var(--v1-paper) 25%, transparent);
  padding-top: 20px;
}
.v1 .process-step .num {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  letter-spacing: 0.14em; color: var(--v1-accent); margin-bottom: 16px;
}
.v1 .process-step h4 {
  font-size: 19px; font-weight: 600; letter-spacing: -0.02em;
  margin: 0 0 8px;
}
.v1 .process-step p {
  margin: 0; color: color-mix(in oklab, var(--v1-paper) 70%, transparent);
  font-size: 14px; line-height: 1.55;
}

/* services */
.v1 .services { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--v1-line); border: 1px solid var(--v1-line); }
.v1 .service {
  background: var(--v1-paper); padding: 32px;
  display: grid; grid-template-columns: auto 1fr auto; gap: 20px;
  align-items: center;
  transition: background .15s;
}
.v1 .service:hover { background: var(--v1-paper-2); }
.v1 .service .idx {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  color: var(--v1-muted); letter-spacing: 0.1em;
}
.v1 .service .name { font-size: 19px; font-weight: 600; letter-spacing: -0.015em; }
.v1 .service .desc { font-size: 14px; color: var(--v1-muted); margin-top: 4px; line-height: 1.45; }
.v1 .service .arrow {
  width: 36px; height: 36px; border-radius: 999px;
  background: var(--v1-paper-2); display: flex; align-items: center; justify-content: center;
  border: 1px solid var(--v1-line);
  transition: background .15s, color .15s;
}
.v1 .service:hover .arrow { background: var(--v1-accent); color: var(--v1-accent-ink); border-color: var(--v1-accent); }

/* testimonial */
.v1 .testimonial {
  display: grid; grid-template-columns: 1fr 1fr; gap: 56px;
  align-items: center;
}
.v1 .quote {
  font-family: 'Geist', sans-serif;
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.35; letter-spacing: -0.015em;
  font-weight: 500;
  text-wrap: pretty;
}
.v1 .quote .pull {
  font-size: 1.2em; color: var(--v1-ink);
  background: var(--v1-accent); padding: 0 4px;
}
.v1 .attribution { display: flex; gap: 14px; margin-top: 28px; align-items: center; }
.v1 .attribution .av {
  width: 48px; height: 48px; border-radius: 999px; background: var(--v1-paper-2);
  border: 1px solid var(--v1-line);
}
.v1 .attribution .who { font-weight: 600; }
.v1 .attribution .role { color: var(--v1-muted); font-size: 14px; }
.v1 .testimonial-stats {
  display: grid; grid-template-columns: 1fr 1fr; gap: 1px;
  background: var(--v1-line);
  border: 1px solid var(--v1-line);
}
.v1 .testimonial-stats > div { background: var(--v1-paper); padding: 28px; }
.v1 .testimonial-stats .big {
  font-size: 44px; font-weight: 700; letter-spacing: -0.03em; line-height: 1;
}
.v1 .testimonial-stats .lab {
  margin-top: 8px; font-family: 'Geist Mono', monospace;
  font-size: 11px; text-transform: uppercase; letter-spacing: 0.1em;
  color: var(--v1-muted);
}

/* gallery */
.v1 .gallery { display: grid; grid-template-columns: 2fr 1fr 1fr; grid-template-rows: 1fr 1fr; gap: 12px; height: 540px; }
.v1 .gallery .ph { border-radius: 4px; }
.v1 .gallery > :nth-child(1) { grid-row: 1 / 3; }

/* about */
.v1 .about { display: grid; grid-template-columns: 1fr 1.4fr; gap: 56px; align-items: center; }
.v1 .about-portrait { aspect-ratio: 4/5; border: 1px solid var(--v1-line); border-radius: 4px; overflow: hidden; }
.v1 .about-portrait .ph { width: 100%; height: 100%; }
.v1 .about p { font-size: 18px; line-height: 1.6; color: var(--v1-muted); margin: 0 0 16px; }
.v1 .about p strong { color: var(--v1-ink); font-weight: 600; }
.v1 .about-list { margin-top: 24px; display: grid; gap: 8px; }
.v1 .about-list div {
  display: flex; gap: 14px; align-items: baseline;
  padding: 10px 0; border-top: 1px solid var(--v1-line);
}
.v1 .about-list div:last-child { border-bottom: 1px solid var(--v1-line); }
.v1 .about-list .lab {
  font-family: 'Geist Mono', monospace; font-size: 11px;
  text-transform: uppercase; letter-spacing: 0.1em; color: var(--v1-muted);
  min-width: 140px;
}

/* faq */
.v1 .faq { display: grid; gap: 0; max-width: 880px; margin: 0 auto; }
.v1 .faq-item {
  border-top: 1px solid var(--v1-line);
  padding: 22px 0;
  display: grid; grid-template-columns: 1fr auto; gap: 24px;
  cursor: pointer;
}
.v1 .faq-item:last-child { border-bottom: 1px solid var(--v1-line); }
.v1 .faq-q { font-size: 19px; font-weight: 500; letter-spacing: -0.015em; }
.v1 .faq-a { grid-column: 1 / -1; color: var(--v1-muted); font-size: 16px; line-height: 1.55; padding-top: 10px; max-width: 70ch; }
.v1 .faq-toggle { font-family: 'Geist Mono', monospace; font-size: 14px; color: var(--v1-muted); user-select: none; }

/* final cta */
.v1 .final {
  background: var(--v1-ink); color: var(--v1-paper);
  text-align: center; padding: 120px 32px;
}
.v1 .final h2 {
  font-size: clamp(36px, 4.5vw, 64px);
  font-weight: 700; letter-spacing: -0.035em; line-height: 1.04;
  margin: 0 0 24px; text-wrap: balance;
}
.v1 .final p { font-size: 19px; color: color-mix(in oklab, var(--v1-paper) 70%, transparent); margin: 0 0 36px; }
.v1 .final .btn-primary { background: var(--v1-accent); color: var(--v1-accent-ink); }
.v1 .final .btn-primary:hover { background: var(--v1-paper); color: var(--v1-ink); }
.v1 .final .btn-ghost { color: var(--v1-paper); border-color: color-mix(in oklab, var(--v1-paper) 30%, transparent); }
.v1 .final .btn-ghost:hover { border-color: var(--v1-paper); }

/* footer */
.v1 .footer {
  background: var(--v1-paper-2);
  padding: 40px 32px;
  font-size: 13px; color: var(--v1-muted);
  display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px;
  border-top: 1px solid var(--v1-line);
}
.v1 .footer .wordmark { font-size: 16px; color: var(--v1-ink); }

/* ============================================================
   V2 — Bold Hormozi
   ============================================================ */
.v2 {
  font-family: 'Space Grotesk', sans-serif;
  color: var(--v2-ink);
  background: var(--v2-paper);
  --ph-bg:    color-mix(in oklab, var(--v2-paper) 80%, var(--v2-ink));
  --ph-stripe: color-mix(in oklab, var(--v2-ink) 10%, transparent);
  --ph-ink:    color-mix(in oklab, var(--v2-ink) 60%, transparent);
}
.v2 .container { max-width: 1140px; margin: 0 auto; padding: 0 28px; }

.v2 .topbar {
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 28px;
  border-bottom: 2px solid var(--v2-ink);
  background: var(--v2-paper);
  position: sticky; top: 0; z-index: 30;
}
.v2 .topbar .phone {
  font-weight: 700; font-variant-numeric: tabular-nums; font-size: 15px;
  display: inline-flex; align-items: center; gap: 10px;
}
.v2 .topbar .cta {
  background: var(--v2-ink); color: var(--v2-paper);
  padding: 12px 22px; border-radius: 6px;
  font-weight: 700; font-size: 14px; text-decoration: none;
  border: 2px solid var(--v2-ink); text-transform: uppercase; letter-spacing: 0.04em;
  cursor: pointer;
  box-shadow: 4px 4px 0 var(--v2-accent);
  transition: transform .12s, box-shadow .12s;
}
.v2 .topbar .cta:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--v2-accent); }

.v2 .pre-hero {
  background: var(--v2-ink); color: var(--v2-paper);
  text-align: center;
  padding: 10px 16px;
  font-family: 'Geist Mono', monospace; font-size: 12px;
  text-transform: uppercase; letter-spacing: 0.12em;
}
.v2 .pre-hero .dot { color: var(--v2-accent); margin: 0 12px; }

.v2 .hero {
  text-align: center;
  padding: 72px 24px 56px;
  position: relative;
}
.v2 .badge {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--v2-accent); color: var(--v2-accent-ink);
  padding: 8px 16px; border-radius: 999px;
  font-size: 13px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em;
  margin-bottom: 28px;
  border: 2px solid var(--v2-ink);
}
.v2 h1.headline {
  font-size: clamp(44px, 6vw, 88px);
  font-weight: 700; line-height: 0.96;
  letter-spacing: -0.04em;
  margin: 0 auto 28px;
  max-width: 16ch;
  text-wrap: balance;
}
.v2 h1.headline .hl {
  position: relative; display: inline-block; z-index: 1;
}
.v2 h1.headline .hl::before {
  content: "";
  position: absolute; left: -4px; right: -4px; bottom: 6%; height: 38%;
  background: var(--v2-accent); z-index: -1;
  transform: skewX(-6deg);
}
.v2 h1.headline .strike { text-decoration: line-through; text-decoration-thickness: 3px; text-decoration-color: var(--v2-warn); text-decoration-skip-ink: none; opacity: 0.6; }
.v2 .sub {
  font-size: clamp(17px, 1.5vw, 22px); line-height: 1.5;
  color: var(--v2-muted); max-width: 60ch; margin: 0 auto 32px;
  text-wrap: balance;
}
.v2 .hero-ctas { display: inline-flex; gap: 12px; flex-wrap: wrap; justify-content: center; }
.v2 .btn {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 18px 28px; border-radius: 8px;
  font-weight: 700; font-size: 16px; text-decoration: none;
  text-transform: uppercase; letter-spacing: 0.04em;
  border: 2px solid var(--v2-ink); cursor: pointer;
  transition: transform .12s, box-shadow .12s;
}
.v2 .btn-primary { background: var(--v2-accent); color: var(--v2-accent-ink); box-shadow: 5px 5px 0 var(--v2-ink); }
.v2 .btn-primary:hover { transform: translate(-2px, -2px); box-shadow: 7px 7px 0 var(--v2-ink); }
.v2 .btn-ghost { background: var(--v2-paper); color: var(--v2-ink); }
.v2 .btn-ghost:hover { background: var(--v2-ink); color: var(--v2-paper); }

.v2 .hero-trust {
  display: flex; gap: 28px; justify-content: center;
  margin-top: 28px;
  font-family: 'Geist Mono', monospace; font-size: 12px;
  text-transform: uppercase; letter-spacing: 0.1em; color: var(--v2-muted);
}
.v2 .hero-trust span { display: inline-flex; gap: 8px; align-items: center; }
.v2 .hero-trust span::before {
  content: ""; width: 8px; height: 8px; background: var(--v2-ink); transform: rotate(45deg);
}

/* big proof bar */
.v2 .proof {
  background: var(--v2-ink); color: var(--v2-paper);
  padding: 32px 0;
  border-top: 4px solid var(--v2-accent);
  border-bottom: 4px solid var(--v2-accent);
}
.v2 .proof-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 32px;
  text-align: center;
}
.v2 .proof-grid > div + div { border-left: 1px solid color-mix(in oklab, var(--v2-paper) 25%, transparent); }
.v2 .proof-num {
  font-size: clamp(40px, 4.4vw, 64px); font-weight: 700; line-height: 1; letter-spacing: -0.04em;
  color: var(--v2-accent);
}
.v2 .proof-lab {
  margin-top: 10px; font-size: 14px;
  font-family: 'Geist Mono', monospace; text-transform: uppercase; letter-spacing: 0.08em;
  color: color-mix(in oklab, var(--v2-paper) 70%, transparent);
}

.v2 .section { padding: 88px 0; }

/* vs comparison */
.v2 .vs-head { text-align: center; max-width: 740px; margin: 0 auto 56px; }
.v2 .vs-tag { font-family: 'Geist Mono', monospace; font-size: 13px; text-transform: uppercase; letter-spacing: 0.14em; color: var(--v2-muted); }
.v2 .vs-title {
  font-size: clamp(34px, 4vw, 56px); font-weight: 700; letter-spacing: -0.035em; line-height: 1.04;
  margin: 14px 0 12px; text-wrap: balance;
}
.v2 .vs {
  display: grid; grid-template-columns: 1fr 1fr; gap: 24px;
}
.v2 .vs-col {
  border: 2px solid var(--v2-ink);
  border-radius: 12px; padding: 32px;
  background: var(--v2-paper);
}
.v2 .vs-col.bad { background: color-mix(in oklab, var(--v2-warn) 8%, var(--v2-paper)); }
.v2 .vs-col.good { background: color-mix(in oklab, var(--v2-accent) 18%, var(--v2-paper)); box-shadow: 8px 8px 0 var(--v2-ink); }
.v2 .vs-h {
  display: flex; align-items: center; gap: 12px;
  font-size: 22px; font-weight: 700; letter-spacing: -0.02em;
  margin-bottom: 20px;
  padding-bottom: 16px;
  border-bottom: 2px solid var(--v2-ink);
}
.v2 .vs-h .pill {
  font-family: 'Geist Mono', monospace; font-size: 11px; font-weight: 600;
  background: var(--v2-ink); color: var(--v2-paper);
  padding: 4px 8px; border-radius: 4px;
  text-transform: uppercase; letter-spacing: 0.08em;
}
.v2 .vs-list { display: grid; gap: 14px; margin: 0; padding: 0; list-style: none; }
.v2 .vs-list li {
  display: grid; grid-template-columns: 24px 1fr; gap: 12px;
  font-size: 16px; line-height: 1.45; align-items: start;
}
.v2 .vs-list li::before {
  content: "✕"; font-weight: 700; color: var(--v2-warn);
  width: 24px; height: 24px; border-radius: 4px;
  display: flex; align-items: center; justify-content: center;
  background: color-mix(in oklab, var(--v2-warn) 18%, transparent);
}
.v2 .vs-col.good .vs-list li::before {
  content: "✓"; color: var(--v2-accent-ink);
  background: var(--v2-accent);
}

/* offer / what you get */
.v2 .offer-wrap { background: var(--v2-ink); color: var(--v2-paper); }
.v2 .offer-wrap .vs-tag { color: color-mix(in oklab, var(--v2-paper) 65%, transparent); }
.v2 .offer-wrap .vs-title { color: var(--v2-paper); }
.v2 .offer {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px;
}
@media (min-width: 1100px) {
  .v2 .offer-main { grid-template-columns: repeat(2, 1fr); }
  .v2 .offer-bonus { grid-template-columns: repeat(2, 1fr); }
}
.v2 .offer-card {
  background: color-mix(in oklab, var(--v2-paper) 6%, transparent);
  border: 1px solid color-mix(in oklab, var(--v2-paper) 18%, transparent);
  border-radius: 10px; padding: 24px;
  position: relative; overflow: hidden;
}
.v2 .offer-card .num {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  color: var(--v2-accent); letter-spacing: 0.1em; margin-bottom: 14px;
}
.v2 .offer-card h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; margin: 0 0 8px; }
.v2 .offer-card p { font-size: 14px; line-height: 1.5; color: color-mix(in oklab, var(--v2-paper) 70%, transparent); margin: 0; }
.v2 .offer-card .check {
  position: absolute; top: 18px; right: 18px;
  width: 24px; height: 24px; border-radius: 999px;
  background: var(--v2-accent); color: var(--v2-accent-ink);
  display: flex; align-items: center; justify-content: center;
  font-weight: 700; font-size: 13px;
}

/* testimonial v2 */
.v2 .ts {
  background: var(--v2-accent);
  border: 2px solid var(--v2-ink);
  border-radius: 16px;
  padding: clamp(36px, 5vw, 64px);
  position: relative;
  box-shadow: 10px 10px 0 var(--v2-ink);
}
.v2 .ts .qmark {
  position: absolute; top: -28px; left: 32px;
  font-size: 120px; font-weight: 700; line-height: 1;
  font-family: 'Instrument Serif', serif; font-style: italic;
  color: var(--v2-ink);
}
.v2 .ts blockquote {
  margin: 0; font-size: clamp(20px, 2vw, 28px); line-height: 1.4; font-weight: 500; letter-spacing: -0.015em;
  text-wrap: pretty;
}
.v2 .ts blockquote em { background: var(--v2-paper); padding: 0 6px; font-style: normal; font-weight: 700; }
.v2 .ts .who { display: flex; align-items: center; gap: 14px; margin-top: 28px; padding-top: 20px; border-top: 2px solid var(--v2-ink); }
.v2 .ts .who .av {
  width: 52px; height: 52px; border-radius: 999px; background: var(--v2-paper); border: 2px solid var(--v2-ink);
}
.v2 .ts .who .name { font-weight: 700; font-size: 16px; }
.v2 .ts .who .role { font-size: 14px; color: color-mix(in oklab, var(--v2-ink) 70%, transparent); }

/* faq v2 */
.v2 .faq {
  display: grid; gap: 12px; max-width: 820px; margin: 0 auto;
}
.v2 .faq-item {
  border: 2px solid var(--v2-ink); border-radius: 10px;
  background: var(--v2-paper); padding: 20px 24px;
  cursor: pointer;
}
.v2 .faq-q { display: flex; justify-content: space-between; gap: 16px; font-size: 17px; font-weight: 700; letter-spacing: -0.015em; }
.v2 .faq-a { color: var(--v2-muted); font-size: 15px; line-height: 1.55; padding-top: 12px; }

/* final v2 */
.v2 .final {
  background: var(--v2-accent); color: var(--v2-accent-ink);
  padding: 100px 24px;
  text-align: center;
  border-top: 2px solid var(--v2-ink);
  position: relative; overflow: hidden;
}
.v2 .final::before, .v2 .final::after {
  content: "★"; position: absolute; font-size: 220px; opacity: 0.08;
  pointer-events: none; line-height: 1;
}
.v2 .final::before { top: -40px; left: -20px; }
.v2 .final::after { bottom: -80px; right: -20px; }
.v2 .final h2 {
  font-size: clamp(40px, 5.4vw, 80px);
  font-weight: 700; letter-spacing: -0.04em; line-height: 0.98;
  margin: 0 auto 24px; max-width: 16ch;
  text-wrap: balance;
}
.v2 .final .btn-primary { background: var(--v2-ink); color: var(--v2-accent); box-shadow: 5px 5px 0 var(--v2-paper); }
.v2 .final .btn-primary:hover { transform: translate(-2px, -2px); box-shadow: 7px 7px 0 var(--v2-paper); }

/* footer v2 */
.v2 .footer {
  background: var(--v2-ink); color: color-mix(in oklab, var(--v2-paper) 70%, transparent);
  padding: 40px 28px; font-size: 13px;
  display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap;
}
.v2 .footer .wordmark { color: var(--v2-paper); font-size: 18px; }

/* ============================================================
   V3 — Editorial architectural
   ============================================================ */
.v3 {
  font-family: 'Geist', sans-serif;
  color: var(--v3-ink);
  background: var(--v3-paper);
  --ph-bg:    color-mix(in oklab, var(--v3-paper) 82%, var(--v3-ink));
  --ph-stripe: color-mix(in oklab, var(--v3-ink) 10%, transparent);
  --ph-ink:    color-mix(in oklab, var(--v3-ink) 55%, transparent);
}
.v3 .container { max-width: var(--maxw); margin: 0 auto; padding: 0 40px; }

.v3 .topbar {
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: center;
  padding: 22px 40px;
  border-bottom: 1px solid var(--v3-line);
  background: var(--v3-paper);
  position: sticky; top: 0; z-index: 30;
}
.v3 .topbar nav { display: flex; gap: 28px; font-size: 13px; color: var(--v3-muted); justify-content: flex-end; font-family: 'Geist Mono', monospace; text-transform: uppercase; letter-spacing: 0.1em; }
.v3 .topbar .right { display: flex; gap: 16px; align-items: center; justify-self: end; }
.v3 .topbar .phone { font-family: 'Geist Mono', monospace; font-size: 13px; color: var(--v3-muted); }
.v3 .topbar .cta {
  background: var(--v3-ink); color: var(--v3-paper);
  padding: 10px 18px; border-radius: 0;
  font-size: 13px; text-decoration: none; font-weight: 500;
  letter-spacing: 0.02em;
  border: none; cursor: pointer;
  text-transform: uppercase;
  font-family: 'Geist Mono', monospace;
}

.v3 .hero { padding: 0; }
.v3 .hero-frame {
  position: relative;
  height: clamp(560px, 80vh, 800px);
  border-bottom: 1px solid var(--v3-line);
  overflow: hidden;
}
.v3 .hero-frame .ph {
  position: absolute; inset: 0;
  --ph-bg: color-mix(in oklab, var(--v3-ink) 65%, var(--v3-paper));
  --ph-stripe: rgba(255,255,255,0.06);
  --ph-ink: rgba(255,255,255,0.5);
}
.v3 .hero-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 30%, rgba(0,0,0,0.55) 100%);
  display: flex; align-items: flex-end;
}
.v3 .hero-content {
  max-width: var(--maxw); margin: 0 auto;
  padding: 60px 40px;
  color: var(--v3-paper);
  width: 100%;
}
.v3 .hero-frame .eyebrow {
  font-family: 'Geist Mono', monospace; font-size: 12px;
  text-transform: uppercase; letter-spacing: 0.16em;
  color: rgba(255,255,255,0.7);
  margin-bottom: 20px;
  display: flex; align-items: center; gap: 10px;
}
.v3 .hero-frame .eyebrow::before { content: ""; width: 28px; height: 1px; background: rgba(255,255,255,0.7); }
.v3 .hero-frame h1 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(48px, 6.5vw, 96px);
  font-weight: 400; line-height: 0.98; letter-spacing: -0.025em;
  margin: 0 0 24px;
  max-width: 18ch;
  text-wrap: balance;
}
.v3 .hero-frame h1 em { font-style: italic; }
.v3 .hero-frame .sub {
  font-size: 18px; line-height: 1.5; max-width: 56ch;
  color: rgba(255,255,255,0.85);
  margin: 0 0 32px;
  text-wrap: pretty;
}
.v3 .hero-frame .ctas { display: flex; gap: 16px; flex-wrap: wrap; }
.v3 .btn {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 16px 24px;
  font-size: 14px; font-weight: 500; text-decoration: none;
  font-family: 'Geist Mono', monospace; text-transform: uppercase; letter-spacing: 0.06em;
  border: 1px solid; cursor: pointer;
  transition: background .15s, color .15s;
}
.v3 .hero-frame .btn-primary { background: var(--v3-paper); color: var(--v3-ink); border-color: var(--v3-paper); }
.v3 .hero-frame .btn-primary:hover { background: var(--v3-accent); color: var(--v3-paper); border-color: var(--v3-accent); }
.v3 .hero-frame .btn-ghost { background: transparent; color: var(--v3-paper); border-color: rgba(255,255,255,0.5); }
.v3 .hero-frame .btn-ghost:hover { border-color: var(--v3-paper); }

.v3 .meta-bar {
  border-bottom: 1px solid var(--v3-line);
  display: grid; grid-template-columns: repeat(4, 1fr);
}
.v3 .meta-bar > div {
  padding: 28px 28px;
  border-right: 1px solid var(--v3-line);
}
.v3 .meta-bar > div:last-child { border-right: none; }
.v3 .meta-num {
  font-family: 'Instrument Serif', serif;
  font-size: 44px; line-height: 1; letter-spacing: -0.02em;
  font-weight: 400;
}
.v3 .meta-num em { font-style: italic; }
.v3 .meta-lab {
  margin-top: 10px; font-family: 'Geist Mono', monospace;
  font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em;
  color: var(--v3-muted);
}

.v3 .section { padding: 100px 0; border-bottom: 1px solid var(--v3-line); }
.v3 .section-head { display: grid; grid-template-columns: 1fr 2fr; gap: 64px; margin-bottom: 56px; align-items: start; }
.v3 .section-tag { font-family: 'Geist Mono', monospace; font-size: 11px; text-transform: uppercase; letter-spacing: 0.16em; color: var(--v3-muted); padding-top: 12px; border-top: 1px solid var(--v3-ink); display: inline-block; }
.v3 .section-title {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(36px, 4.4vw, 60px);
  font-weight: 400; line-height: 1.05; letter-spacing: -0.02em;
  margin: 0; max-width: 18ch; text-wrap: balance;
}
.v3 .section-title em { font-style: italic; }

/* manifesto */
.v3 .manifesto p {
  font-size: clamp(20px, 2vw, 28px); line-height: 1.45; letter-spacing: -0.012em;
  margin: 0 0 24px; max-width: 28ch;
  font-family: 'Instrument Serif', serif; font-weight: 400;
}
.v3 .manifesto p strong { font-style: italic; font-weight: 400; }
.v3 .manifesto-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; }

/* services v3 - editorial list */
.v3 .svc-list { display: grid; gap: 0; }
.v3 .svc-item {
  display: grid; grid-template-columns: 80px 1fr 2fr auto;
  gap: 32px; align-items: start;
  padding: 28px 0;
  border-top: 1px solid var(--v3-line);
  cursor: pointer;
  transition: padding-left .2s;
}
.v3 .svc-item:hover { padding-left: 16px; }
.v3 .svc-item:last-child { border-bottom: 1px solid var(--v3-line); }
.v3 .svc-num { font-family: 'Geist Mono', monospace; font-size: 12px; color: var(--v3-muted); letter-spacing: 0.1em; padding-top: 8px; }
.v3 .svc-name {
  font-family: 'Instrument Serif', serif;
  font-size: 30px; line-height: 1.1; letter-spacing: -0.015em; font-weight: 400;
}
.v3 .svc-desc { font-size: 15px; line-height: 1.55; color: var(--v3-muted); padding-top: 6px; max-width: 50ch; }
.v3 .svc-arrow {
  font-family: 'Geist Mono', monospace; font-size: 13px; color: var(--v3-muted);
  padding-top: 8px;
  transition: transform .2s, color .2s;
}
.v3 .svc-item:hover .svc-arrow { transform: translateX(8px); color: var(--v3-ink); }

/* case study */
.v3 .case { display: grid; grid-template-columns: 1fr 1fr; gap: 0; align-items: stretch; }
.v3 .case-img { position: relative; aspect-ratio: 1; border-right: 1px solid var(--v3-line); }
.v3 .case-img .ph { position: absolute; inset: 0; }
.v3 .case-text { padding: 64px; display: flex; flex-direction: column; justify-content: center; }
.v3 .case-eyebrow { font-family: 'Geist Mono', monospace; font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--v3-muted); margin-bottom: 18px; }
.v3 .case-title {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(28px, 3vw, 42px); line-height: 1.15; letter-spacing: -0.02em;
  margin: 0 0 24px; font-weight: 400; text-wrap: balance;
}
.v3 .case-title em { font-style: italic; }
.v3 .case-stats { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 16px; padding-top: 24px; border-top: 1px solid var(--v3-line); }
.v3 .case-stats .big { font-family: 'Instrument Serif', serif; font-size: 40px; line-height: 1; letter-spacing: -0.02em; }
.v3 .case-stats .big em { font-style: italic; }
.v3 .case-stats .lab { font-family: 'Geist Mono', monospace; font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; color: var(--v3-muted); margin-top: 8px; }
.v3 .case-quote {
  font-family: 'Instrument Serif', serif; font-size: 22px; line-height: 1.45; font-style: italic;
  margin: 24px 0 12px; font-weight: 400;
  text-wrap: pretty;
}

/* portrait */
.v3 .portrait-row { display: grid; grid-template-columns: 1.2fr 1fr; gap: 0; align-items: stretch; }
.v3 .portrait-img { aspect-ratio: 4/5; position: relative; }
.v3 .portrait-img .ph { position: absolute; inset: 0; }
.v3 .portrait-text { padding: 64px; display: flex; flex-direction: column; justify-content: center; border-left: 1px solid var(--v3-line); }
.v3 .portrait-text p { font-size: 17px; line-height: 1.65; margin: 0 0 16px; color: var(--v3-ink); max-width: 48ch; }
.v3 .portrait-text p:first-of-type:first-letter {
  font-family: 'Instrument Serif', serif; font-size: 64px; float: left; line-height: 0.9; padding: 6px 12px 0 0; font-style: italic;
}

/* faq v3 */
.v3 .faq { max-width: 920px; margin: 0 auto; }
.v3 .faq-item {
  border-top: 1px solid var(--v3-line);
  padding: 26px 0;
  display: grid; grid-template-columns: 60px 1fr auto; gap: 24px;
  cursor: pointer;
}
.v3 .faq-item:last-child { border-bottom: 1px solid var(--v3-line); }
.v3 .faq-num { font-family: 'Geist Mono', monospace; font-size: 12px; color: var(--v3-muted); letter-spacing: 0.1em; padding-top: 6px; }
.v3 .faq-q { font-family: 'Instrument Serif', serif; font-size: 22px; line-height: 1.3; letter-spacing: -0.015em; }
.v3 .faq-toggle { font-family: 'Geist Mono', monospace; font-size: 14px; color: var(--v3-muted); padding-top: 6px; }
.v3 .faq-a { grid-column: 2 / 3; color: var(--v3-muted); font-size: 16px; line-height: 1.65; padding-top: 14px; max-width: 64ch; }

/* final v3 */
.v3 .final { padding: 140px 40px; text-align: center; background: var(--v3-paper-2); }
.v3 .final h2 {
  font-family: 'Instrument Serif', serif;
  font-size: clamp(44px, 6vw, 88px);
  font-weight: 400; letter-spacing: -0.025em; line-height: 1;
  margin: 0 auto 24px; max-width: 18ch; text-wrap: balance;
}
.v3 .final h2 em { font-style: italic; }
.v3 .final p { font-size: 18px; color: var(--v3-muted); margin: 0 auto 36px; max-width: 56ch; }
.v3 .final .ctas { display: inline-flex; gap: 14px; flex-wrap: wrap; justify-content: center; }
.v3 .final .btn-primary { background: var(--v3-ink); color: var(--v3-paper); border-color: var(--v3-ink); }
.v3 .final .btn-primary:hover { background: var(--v3-accent); border-color: var(--v3-accent); }
.v3 .final .btn-ghost { background: transparent; color: var(--v3-ink); border-color: var(--v3-ink); }
.v3 .final .btn-ghost:hover { background: var(--v3-ink); color: var(--v3-paper); }

/* footer v3 */
.v3 .footer {
  padding: 32px 40px; font-size: 12px; color: var(--v3-muted);
  display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap;
  font-family: 'Geist Mono', monospace; text-transform: uppercase; letter-spacing: 0.08em;
  background: var(--v3-paper);
  border-top: 1px solid var(--v3-line);
}
.v3 .footer .wordmark {
  color: var(--v3-ink); font-family: 'Geist', sans-serif;
  font-size: 16px; letter-spacing: -0.02em; text-transform: none;
}